All propaganda must be so popular... that even the most stupid...will understand it.

The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous.

As soon as by one's own propaganda even a glimpse of right on the other side is admitted, the cause for doubting one's own right is laid.

The function of propaganda does not lie in the scientific training of the individual, but in calling the attention of the masses.

Through clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way round, to consider the most wretched sort of life as paradise.

Every change that is made in the subject of a propagandist message must always emphasize the same conclusion.