All propaganda must be popular and its intellectual level adjusted to the most limited intelligence among those it is addressed to.

Every message in a pay envelope, even if it is the truth, is a command to vote according to the will of the employer. But this propaganda is worse-it is deceit.

There is no Nation however small which had the right to set itself free, that has not rescued itself from the dishonour of obeying the Prince imposed by an enemy in the hour of victory.

The Russian Bolsheviks have discovered that truth does not matter so long as there is reiteration. They have no difficulty whatever in countering a fact by a lie which, if repeated often enough and loudly enough, becomes accepted by the people.

As soon as by one's own propaganda even a glimpse of right on the other side is admitted, the cause for doubting one's own right is laid.

Through clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way round, to consider the most wretched sort of life as paradise.