But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.
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The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous.
Through clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way round, to consider the most wretched sort of life as paradise.
The function of propaganda does not lie in the scientific training of the individual, but in calling the attention of the masses.
Every change that is made in the subject of a propagandist message must always emphasize the same conclusion.
The very first essential for success is a perpetually constant and regular employment of violence.
Life doesn't forgive weakness.
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