But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.
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The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous.
Through clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way round, to consider the most wretched sort of life as paradise.
Those newspapers of the nation which most loudly cried dictatorship against me would have been the first to justify the beginnings of dictatorship by somebody else.
All was there the programme of German resurrection, the technique of party propaganda; the plan for combating Marxism; the concept of a National-Socialist State; the rightful position of Germany at the summit of the world. Here was the new Koran of faith and war: turgid, verbose, shapeless, but pregnant with its message.
The same day I saw my first horror camp, I visited every nook and cranny. I felt it my duty to be in a position from then on to testify about these things in case there ever grew up at home the belief or assumption that the stories of Nazi brutality were just propaganda.
Every change that is made in the subject of a propagandist message must always emphasize the same conclusion.
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