Campaigns Quotes

Read over and over again the campaigns of Alexander, Hannibal, Caesar, Gustavus, Turenne, Eugene and Frederic. Make them your models. This is the only way to become a great general and to master the secrets of the art of war. With your own genius enlightened by this study, you will reject all maxims opposed to those of these great commanders.

It would be a lot better, of course, if campaigns everywhere could be waged with arguments instead of blows. In nine cases out of ten the speaker or writer who, seeking to influence public opinion, descends from calm argument to unfair blows hurts himself more than his opponent.

In the struggle for human rights and justice, Negros will make a mistake if they become bitter and indulge in hate campaigns.

Ad campaigns are necessary for competition. But good PR educates people; that's all it is.