The man who sees little always sees less than there is to see; the man who hears badly always hears something more than there is to hear.

Brand is just a perception, and perception will match reality over time.

If you look at a luminous body in the far distance through a smallhole it will seem to grow less, and if you look at it near at hand it will not undergo any change. That is that if you look at this light atadistance of one or two braccia from the aforesaid hole it will not undergo any change whether you are looking at it through this hole or outside of it.

You know, we love stories and we love narrative; we love to get lost in an author's world.

You can have the best technology, you can have the best business model, but if the storytelling isn't amazing, it won't matter. Nobody will watch.

Twofold misjudgement. - The misfortune suffered by clear-minded and easily understood writers is that they are taken for shallow and thus little effort is expended on reading them: and the good fortune that attends the obscure is that the reader toils at them and ascribes to them the pleasure he has in fact gained from his own zeal.