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Brand is just a perception, and perception will match reality over time.

Related Quotes

A painter without hands who wished to express in song the picture before his mind would, by means of this substitution of spheres, still reveal more about the essence of things than does the empirical world.

It is even a difficult thing for him [humans] to admit to himself that the insect or the bird perceives an entirely different world from the one that man does.

Even the relationship of a nerve stimulus to the generated image is not a necessary one.

Every concept arises from the equation of unequal things. Just as it is certain that one leaf is never totally the same as another, so it is certain that the concept "leaf" is formed by arbitrarily discarding these individual differences and by forgetting the distinguishing aspects.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

To be clear, we take these financial outputs seriously, but we believe that focusing our energy on the controllable inputs to our business is the most effective way to maximize financial outputs over time.