Appearance is a word that contains many temptations, which is why I avoid it as much as possible. For it is not true that the essence of things appears in the empirical world.

It is even a difficult thing for him [humans] to admit to himself that the insect or the bird perceives an entirely different world from the one that man does.

Even the relationship of a nerve stimulus to the generated image is not a necessary one.

Every concept arises from the equation of unequal things. Just as it is certain that one leaf is never totally the same as another, so it is certain that the concept "leaf" is formed by arbitrarily discarding these individual differences and by forgetting the distinguishing aspects.

No artist tolerates reality.

Brand is just a perception, and perception will match reality over time.