Strategy is all very well, but it pays to give thought from time to time to the results.
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Strategy is the art of making use of time and space. I am less concerned about the later than the former. Space we can recover, lost time never.
The issue of a battle is the result of an instant, of a thought. There is the advance, with its various combinations, the battle is joined, the struggle goes on a certain time, the decisive moment presents itself, a spark of genius discloses it, and the smallest body of reserves accomplish victory.
If everything you do needs to work on a three-year time horizon, then you're competing against a lot of people. But if you're willingto invest on a seven-year time horizon, you're now competing against a fraction of those people... Just by lengthening the time horizon, you can engage in endeavors that you could never otherwise pursue. At Amazon we like things to work in five to seven years. We're willing to plant seeds, let them grow-and we're very stubborn. We say we're stubborn on vision and flexible on details.
The biggest risk is not taking any risk... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
Our strategy is very horizontal. We're trying to build a social layer for everything. Basically, we're trying to make it so that every app everywhere can be social, whether it's on the web or mobile or other devices. So inherently, our whole approach has to be a breadth-first approach rather than a depth-first one.
If you're going to succeed, you need a vision, one that's affordable, practical, and fills a customer need. Then, go for it. Don't worry too much about the details. Don't second-guess your creativity. Avoid overanalyzing the new project's potential. Most importantly, don't strategize about the long term too much.
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