My principal business is giving commercial value to the brilliant - but misdirected - ideas of others.

Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.

If a user is having a problem, it's our problem.

I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is launch a startup and then sell of go public, so they can cash in and move on. They're unwilling to do the work it takes to build a real company, which is the hardest work in business.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.