Be as you wish to seem.

One should never do wrong in return, nor mistreat any man, no matter how one has been mistreated by him.

The first key to greatness is to be in reality what we appear to be.

I pray Thee, O God, that I may be beautiful within.

Be the kind of person that you want people to think you are.

The cost of solving the Comet mystery must be reckoned neither in money nor in manpower.