The two most important things in any company do not appear in its balance sheet: its reputation and its people.

You can't build a reputation on what you're going to do.

Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.

Gossip can also kill, because it kills the reputation of the person! It is so terrible to gossip! At first it may seem like a nice thing, even amusing, like enjoying a candy. But in the end, it fills the heart with bitterness, and even poisons us.

Our reputation is more important than the last hundred million dollars.

But lest some unlucky event should happen unfavorable to my reputation, I beg it may be remembered by every gentleman in the room that I this day declare with the utmost sincerity, I do not think myself equal to the command I am honored with.