People need a "Why?". I'm a big fan of Simon Sinek, people need to know why they're doing what they're doing, me included, and they want to work at a company with values and a culture that matches those values and I think that those things matter even in a pure tech company.

He makes the basic point that it is not so much the disability one suffers from that matters but one's attitude to it. The man who says: I will conquer this illness & live a happy life, is already halfway through to victory.

As for me, to love you alone, to make you happy, to do nothing which would contradict your wishes, this is my destiny and the meaning of my life.

Every action in company ought to be with some sign of respect to those present.

More permanent and genuine happiness is to be found in the sequestered walks of connubial life than in the giddy rounds of promiscuous pleasure.

As a well-spent day brings happy sleep, so a life well spent brings happy death.