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It's not enough to be the best at what you do. You must be perceived as the only one who does what you do.

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Hunter can write a melody and stuff like that, but his forte is lyrics. He can write a serviceable melody to hang his lyrics on, and sometimes he comes up with something really nice.

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You have to be unique, and different, and shine in your own way.

For being different, it's easy. But to be unique, it's a complicated thing.