One of the things we don't do very well at Amazon is a me-too product offering. So when I look at physical retail stores, it's very well served, the people who operate physical retail stores are very good at it...the question we would always have before we would embark on such a thing is: What's the idea? What would we do that would be different? How would it be better? We don't want to just do things because we can do them...we don't want to be redundant.

People don't want just vanilla. They want 31 flavors. I couldn't do what Rihanna does. I couldn't do what Gaga does. They can't do what I do.

I'm one of those regular weird people.

I don't feel like I'm very pop-star lame, but I'm definitely not hipster-cool.

I feel like my secret magic trick that separates me from a lot of my peers is the bravery to be vulnerable and truthful and honest.

Be yourself. Embrace your quirks.