I wanted a participation song, something the fans could latch on to. It was aimed at the masses. I wanted to write something that everyone could sing along to, like a football chant. And at the same time, I thought it would be nice to have a winning song that's meant for everybody. It worked a treat.

Sam Phillips asked me to go write a love song, or maybe a bitter weeper. So I wrote a song called, "Cry Cry Cry," went back in and recorded that for the other side of the record.

I used to write random little stupid things when I was five, but then the first song I really wrote was one called 'Fingers Crossed,' which is on SoundCloud.

A song is like a dream, and you have to make it come true. They're like strange countries that you have to enter. You can write a song anywhere, in a railroad compartment, on a boat, on horseback -- it helps to be moving. Sometimes people who have the greatest talent for writing songs never write any because they are not moving.

The writing process, the way I go about it is I do whatever the beat feels like, whatever the beat is telling me to do. Usually when the beat comes on, I think of a hook or the subject I want to rap about almost instantly. Within four, eight bars of it playing I'm just like, 'Oh, OK. This is what I wanna do'.

In my songs, I'm not saying something that's never been said before. The have lyrics aren't going to blow people away. It's the emotion and the melody that drive it home.