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The writing process, the way I go about it is I do whatever the beat feels like, whatever the beat is telling me to do. Usually when the beat comes on, I think of a hook or the subject I want to rap about almost instantly. Within four, eight bars of it playing I'm just like, 'Oh, OK. This is what I wanna do'.

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I feel like a spoilt rapper. I get to pick and choose everything.

I wanted a participation song, something the fans could latch on to. It was aimed at the masses. I wanted to write something that everyone could sing along to, like a football chant. And at the same time, I thought it would be nice to have a winning song that's meant for everybody. It worked a treat.

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A BIG PART OF SONGWRITING, like all writing, is editing-distilling thought down to essentials. Novice writers often hide behind filigree. In many cases the artistry is in what is unsaid. As the old saying goes, an iceberg moves gracefully because most of it is beneath the surface.