We are pioneers and the history of pioneers is not that good.

Good inventors and designers deeply understand their customer. They spend tremendous energy developing that intuition. They study and understand many anecdotes rather than only the averages you'll find on surveys. They live with the design.

No customer was asking for Echo. This was definitely us wandering. Market research doesn't help.

If you're watching your competitors, you're unlikely to invent a bunch of stuff on your own.

I do like group invention. I think there's really nothing more fun than sitting at a whiteboard with a group of smart people and spitballing and coming up with new ideas and objections to those ideas, and then solutions to the objections and going back and forth.

You gotta earn your keep in this world. When you invent something new, if customers come to the party, it's disruptive to the old way.