We are pioneers and the history of pioneers is not that good.

One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty of practice!), and failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it's going to work, it's not an experiment. Most large organizations embrace the idea of invention but are not willing to suffer the string of failed experiments necessary to get there.

No customer was asking for Echo. This was definitely us wandering. Market research doesn't help.

If you're watching your competitors, you're unlikely to invent a bunch of stuff on your own.

There's so much stuff that has yet to be invented. There's so much new that's going to happen. People don't have any idea yet how impactful the internet is going to be and that this is still Day 1 in such a big way.

If you double the number of experiments you do per year you're going to double your inventiveness.