If you're long-term oriented, customer interests and shareholder interests are aligned.

It's always worth asking, do we own the process or does the process own us? In a Day 2 company, you might find it's the second.

I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

Starter pack of essentials for Day 1 defense: customer obsession, a skeptical view of proxies, the eager adoption of external trends, andhigh-velocity decision making.

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.