We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that because we believe, and we have to take this as an article of faith, that by keeping our prices very, very low, we earn trust with customers over time, and that actually does maximize free cash flow over the long term.

Jeff Bezos

PriceTrustCash FlowFaith...+2

AWS is customer obsessed, inventive and experimental, long-term oriented, and cares deeply about operational excellence.

Jeff Bezos

CustomerExcellenceAWSInventive...+1

I constantly remind our employees to be afraid, to wake up every morning terrified. Not of our competition, but of our customers.

Jeff Bezos

EmployeesAfraidMorningTerrified...+2

Focusing on the customer makes a company more resilient.

Jeff Bezos

CustomerResilientCompany

I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.

Jeff Bezos

TechnologyWhirlwindMetricsSurvive...+2

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet,they can each tell 6,000 friends.

Jeff Bezos

CustomersUnhappyPhysicalInternet...+1