If we can arrange things in such a way that our interests are aligned with our customers, then in the long term that will work out really well for customers and it will work out really well for Amazon.

You don't want to negotiate the price of simple things you buy every day.

Focus relentlessly and passionately on the customer.

I constantly remind our employees to be afraid, to wake up every morning terrified. Not of our competition, but of our customers.

Focusing on the customer makes a company more resilient.

I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.