For a lot of companies, it's useful for them to feel like they have an obvious competitor and to rally around that. I personally believe it's better to shoot higher. You don't want to be looking at your competitors. You want to be looking at what's possible and how to make the world better.

Logic is a poor guide compared with custom.

Fear is the enemy of logic.

There is no place in a fanatic's head where reason can enter.

You are not your circumstances. You are your possibilities. If you know that, you can do anything.

Every time you state what you want or believe, you're the first to hear it. It's a message to both you and others about what you think is possible. Don't put a ceiling on yourself.