I invented nothing new. I simply assembled the discoveries of other men behind whom were centuries of work. Had I worked fifty or ten or even five years before, I would have failed. So it is with every new thing. Progress happens when all the factors that make for it are ready, and then it is inevitable. To teach that a comparatively few men are responsible for the greatest forward steps of mankind is the worst sort of nonsense.

It is a striving to attain the best. To throttle it would mean to stop all progress. Certain men do not need to compete. They are pioneers.

There were several people that realized the customer is telling us something and the idea of a broad assortment delivered to your home is appealing.

If you don't give people a chance to fail... you won't innovate... if you wanna be an innovative company allow people to make mistakes.

Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.