There are times when we want to own that inventory because we want a great customer experience, or we can take advantage of the amount of quantity we'll buy.
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Always thinking about the customer value proposition is including price, assortment, experience, and trust, and all of those have been changed by technology and been changed by e-commerce, and so leading up to the moment when I took this role, there was an understanding that we needed to invest in e-commerce, grow e-commerce, but we didn't take it seriously enough.
It can improve the customer experience if ads are done in the right way and we also want to make sure that we don't do anything that causes our prices to go up in our retail business.
Customer satisfaction has always been the number one goal for retailers, and in the future, customers will be more empowered than ever to drive the change they want, as they get more control over their shopping experience.
The stores are an asset, and they have a great assortment in them and they're close to people. Being within 10 miles of 90% of America is a huge advantage, especially with fresh food at a good price. But we must also, if you think long-term and you think about what the company wants to accomplish, you must have a big and important first-party e-commerce business, and you must have a marketplace, and the things that go along with the marketplace.
In some circles, Walmart has this reputation of being really tough. I would say we're tough on behalf of the customer, but we always try to be fair, and if you look at the financial results of our suppliers, they've done really well, and P&G still makes more money than Walmart does after all this time, so this has worked out well for everybody, but we do keep on the pressure on behalf of the customer.
I think you can love more than one child, and we've got to do all these at once. I think there's a store inventory opportunity for us and buying and selling merchandise is hard, by the way. There's a lot of people here that have been doing it for a long time and they're good at it, thankfully, but it's not easy.
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