Microsoft Research has a thing called the Sense Cam that, as you walk around, it's taking photos all the time. And the software will filter and find the ones that are interesting without having to think, 'Let's get out the camera and get that shot.' You just have that, and software helps you pick what you want.

Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes.

The way to be successful in the software world is to come up with breakthrough software, and so whether it's Microsoft Office or Windows, its pushing that forward. New ideas, surprising the marketplace, so good engineering and good business are one in the same.

Software substitution, whether it's for drivers or waiters or nurses - it's progressing. Technology over time will reduce demand for jobs, particularly at the lower end of skill set.

Software innovation, like almost every other kind of innovation, requires the ability to collaborate and share ideas with other people, and to sit down and talk with customers and get their feedback and understand their needs.

The advance of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life.