The very first thing an executive must have is a fine memory. Of course it does not follow that a man with a fine memory is necessarily a fine executive. But if he has the memory he has the first qualification, and if he has not the memory nothing else matters.
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Memory is deceptive because it is colored by today's events.
No memory of having starred atones for later disregard, or keeps the end from being hard.
Morale - the will to win, the fighting heart - are the honored hallmarks of the football coach and player. Likewise, they are characteristic of the enterprising executive, the successful troop leader, the established artist and the dedicated teacher and scientist.
Ordinarily men exercise their memory much more than their judgment.
There are four powers: memory and intellect, desire and covetousness. The two first are mental and the others sensual. The three senses sight, hearing, and smell cannot well be prevented; touch and taste not at all.
Anyone who conducts an argument by appealing to authority is not using his intelligence; he is just using his memory.
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