Men are even lazier than they are timid, and fear most of all the inconveniences with which unconditional honesty and nakedness would burden them.

Beware of driving men to desperation. Even a cornered rat is dangerous.

Men take only their needs into consideration - never their abilities.

There are two levers for moving men, interest and fear.

When one side only of a story is heard and often repeated, the human mind becomes impressed with it insensibly.

An average human looks without seeing, listens without hearing, touches without feeling, eats without tasting, moves without physical awareness, inhales without awareness of odour or fragrance, and talks without thinking.