You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you're not just sharing and consuming content, you are also building relationships with people and building an understanding of people.
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For years, we've focused on building the best experience for sharing photos with your friends and family. Now, we'll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.
When Facebook was getting started, no one used real identity - everything was anonymous or pseudonymous - and I thought that real identity should play a bigger part than it did.
Everybody's concept of having a friend is different. It can definitely blur the relationships that exist between people. But in the end, I think that Facebook can only reinforce preexisting communities.
One of the things that I'm very mindful of is to make sure that the services that we're building help to create meaningful interactions between people and not just a place where people can zone out and consume content for a long time.
We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience...This is an important milestone for Facebook because it's the first time we've ever acquired a product and company with so many users.
Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.
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