When Facebook was getting started, no one used real identity - everything was anonymous or pseudonymous - and I thought that real identity should play a bigger part than it did.
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The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren't social and most things don't use your real identity. We're building toward a web where the default is social.
Every application will be designed from the ground up to use real identity and friends.
The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly. Having two identities for yourself is an example of a lack of integrity.
Just take terrorism, for example. We have a team of more than 200 people working on counterterrorism. I mean, that's pretty intense. That's not like what people think about what Facebook is.
No one has done a study on this, as far as I can tell, but I think Facebook might be the first place where a large number of people have come out. We didn't create that - society was generally ready for that. I think this is just part of the general trend that we talked about, about society being more open, and I think that's good.
Facebook is really about communicating and telling stories... We think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. And that can be a big part of helping solve the crisis that's out there.
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