It is a striving to attain the best. To throttle it would mean to stop all progress. Certain men do not need to compete. They are pioneers.

For a lot of companies, it's useful for them to feel like they have an obvious competitor and to rally around that. I personally believe it's better to shoot higher. You don't want to be looking at your competitors. You want to be looking at what's possible and how to make the world better.

We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind.

Enlightened business is learning that competition ought not to cause bad social consequences which inevitably react upon the profits of business itself.

However combinations or associations of the above description may now and then answer popular ends, they are likely, in the course of time and things, to become potent engines, by which cunning, ambitious, and unprincipled men will be enabled to subvert the power of the people, and to usurp for themselves the reins of government; destroying afterwards the very engines, which have lifted them to unjust dominion.

Yeah, we're trying to learn from Sam Walton, learn from competition, and on a global basis be able to be the very best as we try to bring it all together.