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I think it is often easier to make progress on mega-ambitious dreams. Since no one else is crazy enough to do it, you have little competition. In fact, there are so few people this crazy that I feel like I know them all by first name.

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It is a striving to attain the best. To throttle it would mean to stop all progress. Certain men do not need to compete. They are pioneers.


For a lot of companies, it's useful for them to feel like they have an obvious competitor and to rally around that. I personally believe it's better to shoot higher. You don't want to be looking at your competitors. You want to be looking at what's possible and how to make the world better.


We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind.


Competition has been shown to be useful up to a certain point and no further, but cooperation, which is the thing we must strive for today, begins where competition leaves off


I saw the way to achieve all my dreams. . . . I would found a religion, I saw myself marching on the way to Asia, mounted on an elephant, a turban on my head, and in my hand a new Koran that I would have composed to suit my needs. In my enterprises I would have combined the experiences of the two worlds, exploiting the realm of all history for my own profit.


Enlightened business is learning that competition ought not to cause bad social consequences which inevitably react upon the profits of business itself.


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