Without that passion and urge, there is a gradual oozing out of hope and vitality, a settling down on lower levels of existence, a slow merging into non-existence. We become prisoners of the past and some part of its immobility sticks to us.

We've got thousands of investors counting on us. And we're a team of thousands of employees all counting on each other. That's fun.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

By 1994, PepsiCo was the fifteenth-biggest US company, with annual revenue of $25 billion. It sold drinks and food in more than 150 countries and employed 450,000 people.

The past is a rich resource on which we can draw in order to make decisions for the future, but it does not dictate our choices. We should look back at the past and select what is good, and leave behind what is bad.

It's easy to get buried in the past when you try to make a good thing last.