First, accept that turbulence is here to stay. Most successful companies are those that stay calm and think down to earth rather than showing aggressiveness to shorten the crisis period.
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I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.
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