There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.

Failure is an option here. If things are not failing, you are not innovating enough.

Starting and growing a business is as much about the innovation, drive, and determination of the people behind it as the product they sell.

I'm interested in things that change the world or that affect the future and wondrous, new technology where you see it, and you're like, 'Wow, how did that even happen? How is that possible?

Self-driving cars are the natural extension of active safety and obviously something we should do.

I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than by analogy.