Cruelty impresses, people want to be afraid of something. They want someone to whom they can submit with a shudder, the masses need that. They need something to dread.
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The great masses of the people will more easily fall victims to a big lie than to a small one.
Through clever and constant application of propaganda, people can be made to see paradise as hell, and also the other way round, to consider the most wretched sort of life as paradise.
The most foolish mistake we could possibly make would be to permit the conquered Eastern peoples to have arms. History teaches that all conquerors who have allowed their subject races to carry arms have prepared their own downfall by doing so.
Generals think war should be waged like the tourneys of the Middle Ages. I have no use for knights; I need revolutionaries.
What good fortune for governments that the people do not think.
The receptivity of the masses is very limited, their intelligence is small, but their power of forgetting is enormous.
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