We don't settle for anything less than excellence.

We're not going to be the first to this party, but we're going to be the best.

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

If you think of standardization as the best that you know today, but which is to be improved tomorrow; you get somewhere.

Intensity is the price of excellence.

If You're going to sweep the floor, sweep it better than anybody in town. And if You're going to play the guitar, really, really, really get in it, and don't be jivin'.