For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

We're not going to be the first to this party, but we're going to be the best.

We don't settle for anything less than excellence.

Intensity is the price of excellence.

If You're going to sweep the floor, sweep it better than anybody in town. And if You're going to play the guitar, really, really, really get in it, and don't be jivin'.

We are what we repeatedly do. Excellence then is a habit.