I dream of a Digital India where high-speed Digital Highways unite the Nation.

I dream of a Digital India where mobile enabled emergency services ensure Personal Security.

I dream of a Digital India where Government services are easily and efficiently available to citizens on Mobile devices.

I dream of a Digital India where e-Commerce drives Entrepreneurship.

Customers want to save money and time and have the broadest assortment of items, and we think that by bringing e-commerce and digital capabilities together with the stores, we can do things that a pure e-commerce player can't.

So growing ecommerce in the marketplace is key to being able to attract more advertisers. What we can do that some other people can't do is we can connect the dot between an ad you may have paid for digitally and a subsequent purchase in a physical store so that you can see the ad actually worked. So it too is an omni business for us.