Men have their virtues and their vices, their heroisms and their perversities; men are neither wholly good nor wholly bad, but possess and practice all that there is of good and bad here below. Such is the general rule. Temperament, education, the accidents of life, are modifying factors. Outside of this, everything is ordered arrangement, everything is chance. Such has been my rule of expectation and it has usually brought me success.

You become strong by defying defeat and by turning loss and failure into success.

There is no man more pusillanimous than I when I am planning a campaign. I purposely exaggerate all the dangers and all the calamities that the circumstances make possible. I am in a thoroughly painful state of agitation. This does not keep me from looking quite serene in front of my entourage; I am like an unmarried girl laboring with child. Once I have made up my mind, everything is forgotten except what leads to success.

If you wish to be success in the world, promise everything, deliver nothing.

Success has brought me world idolisation and millions of pounds. But it's prevented me from having the one thing we all need: A loving, ongoing relationship.

Anything that won't sell, I don't want to invent. Its sale is proof of utility, and utility is success.