Everybody raps. We rap to make money. We do business. Ain't no other record company out there that sold as many records as we did.

As long as my music is real, it's no limit to how many ears I can grab.

What we've had to do is learn to control success, put it in perspective, and not lose the essence of what we're doing - the music.

That single sold over a million and a quarter copies in Britain alone, which is outrageous. Imagine all those grandmothers grooving to it!

That was really when the Queen volcano erupted, when it suddenly just went bang!

I wanted a participation song, something the fans could latch on to. It was aimed at the masses. I wanted to write something that everyone could sing along to, like a football chant. And at the same time, I thought it would be nice to have a winning song that's meant for everybody. It worked a treat.