Our goal with fake news is not to prevent anyone from saying something untrue - but to stop fake news and misinformation spreading across our services.
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I'm Jewish, and there's a set of people who deny that the Holocaust happened. I find that deeply offensive. But at the end of the day, I don't believe that our platform should take that down because I think there are things that different people get wrong.
Moderating content at scale is insane. 3.2 billion people use one of our services every day. It's wild.
What we will do is we'll say, 'Okay, you have your page, and if you're not trying to organize harm against someone, or attacking someone, then you can put up that content on your page, even if people might disagree with it or find it offensive.' But that doesn't mean that we have a responsibility to make it widely distributed in News Feed.
One of the things that I'm very mindful of is to make sure that the services that we're building help to create meaningful interactions between people and not just a place where people can zone out and consume content for a long time.
Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.
Now the playbook is we build AI tools to go find these fake accounts, find coordinated networks of inauthentic activity, and take them down; we make it much harder for anyone to advertise in ways that they shouldn't be.
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