At Google, especially, we are really lucky. Everybody is our product! Or it's starting to be everybody.

I will build a car for the great multitude. It will be large enough for the family, but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one - and enjoy with his family the blessing of hours of pleasure in God's great open spaces.

Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time.

Excellence matters, and technology advances so fast that the potential for improvement is tremendous.

We have always wanted Google to be a company that is deserving of great love. But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind.

No matter who you talk to, they're like, "Oh, Google today was great. I found exactly what I needed." Somehow we've done a really good job.