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Morale - the will to win, the fighting heart - are the honored hallmarks of the football coach and player. Likewise, they are characteristic of the enterprising executive, the successful troop leader, the established artist and the dedicated teacher and scientist.

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But I noted with real satisfaction how well ex-footballers seemed to have leadership qualifications... I believe that football, perhaps more than any other sport, tends to instill in men the feeling that victory comes through hard - almost slavish - work, team play, self-confidence, and an enthusiasm that amounts to dedication.

The supreme quality for a leader is unquestionably integrity. Without it, no real success is possible, no matter whether it is on a section gang, a football field, in an army, or in an office.

Everyone can rise above their circumstances and achieve success if they are dedicated to and passionate about what they do.

Probably no one here knows I coached a football team - a service team - playing against Georgetown. I think it was in the fall of 1924 Lou Little was your coach, and he beat us. But it was a very happy circumstance, because it brought me the friendship of another man, Lou Little, who to this day remains my very warm associate and friend.

Focus on your customers and lead your people as though their lives depend on your success.

I do have one instruction for you, General. Do something about that damned football team.