People are starving in the world, not because we don't have enough food, but because we're not organized. And computers are part of that.

People were wondering, "How do you even do food e-commerce? Are we going to be dropping strawberries on somebody's doorstep? It doesn't feel like we're going to be doing that". But what we believed is that in the US pickup might work. So we started in California and then Denver, and a team started working to put everything in place to do grocery pickup and in the beginning we even had a separate app. It was an orange online grocery app.

Our goal is to create the opportunity for everybody to make it to the other side.

The stores are an asset, and they have a great assortment in them and they're close to people. Being within 10 miles of 90% of America is a huge advantage, especially with fresh food at a good price. But we must also, if you think long-term and you think about what the company wants to accomplish, you must have a big and important first-party e-commerce business, and you must have a marketplace, and the things that go along with the marketplace.

So I care what people think, and I like people, and I like employing people and I like creating opportunity for people so I'm pro-people and I want the technology to help us serve people. Of course, we want machines to do what machines are best at, you must and you want to, and at the same time, we should consider the importance of being purpose-driven.

Software is a great combination between artistry and engineering.