The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.

The advance of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life.

Software substitution, whether it's for drivers or waiters or nurses - it's progressing. Technology over time will reduce demand for jobs, particularly at the lower end of skill set.

Technology is unlocking the innate compassion we have for our fellow human beings.

Apple has always leveraged technologies that the PC industry has driven to critical mass - the bus structures, the graphics cards, the peripherals, the connection networks, things like that - so they're kind of in the PC ecosystem and kind of not.

Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without the talking about the other.