I don't write songs about a specific, elusive thing. I write about love, and everyone knows what it is like to have your heart broken.

I wanted a participation song, something the fans could latch on to. It was aimed at the masses. I wanted to write something that everyone could sing along to, like a football chant. And at the same time, I thought it would be nice to have a winning song that's meant for everybody. It worked a treat.

As far as songwriting, my inspirations came from love, life and death, and viewing other people's situations.

We Are The Champions' is the most egotistical and arrogant song I've ever written. I was thinking about football when I wrote it.

I think the moment you start trying to please a fan base is when you start going downhill. I'm going to always, always write about what I want, even if it doesn't necessarily cater to most of them.

The writing process, the way I go about it is I do whatever the beat feels like, whatever the beat is telling me to do. Usually when the beat comes on, I think of a hook or the subject I want to rap about almost instantly. Within four, eight bars of it playing I'm just like, 'Oh, OK. This is what I wanna do'.